The April Competency Wave: A Snapshot of Growth AWS announced that 158 partners earned new or renewed AWS Competency designations in April 2026. This isn’t just a milestone worth celebrating – it’s a signal about where the AWS Partner Network is heading, and what opportunities exist for organizations still working toward their own competency credentials. If you’re a reseller, managed...
AWS Just Opened a New Door for Consulting and Advisory Partners If you’re a business consulting, advisory, or system integration partner in the AWS ecosystem, AWS made a significant announcement in March 2026 that directly affects your growth strategy. The company has formally expanded its Business Outcomes Xcelerator (BOX) Program to include Business Consulting and Advisory Partners (BCAPs), creating a...
On March 16, AWS launched AWS Partner Central agents within the refreshed AWS Partner Central experience, and this is a game-changer for partners who want to move deals faster and reclaim time spent on administrative overhead. If you’re managing multiple opportunities, juggling funding applications, or coordinating co-selling activities, these AI-powered agents are designed to handle the repetitive work so your...
Amazon Web Services has rolled out a comprehensive overhaul of its partner ecosystem for 2026, marking a significant shift in how the cloud giant invests in and evaluates its channel partners. These changes represent far more than cosmetic program adjustments—they signal AWS’s commitment to building a performance-oriented partner network capable of accelerating cloud adoption at scale. From Theory to Execution:...
